The 70th edition of the award starts on Monday (19) and had a total of 26,992 entries
The Cannes Lions International Festival of Creativity announced that its 70th edition, which starts on Monday (19), had a total of 26,992 entries, an increase of 6% compared to the 2022 edition.
Among the entries, this year’s inaugural category, Entertainment Lions For Game, which has Brazilian Nicholas Bergantin, Executive Creative Director for Africa, on the judging team, received 609, which shows an increase in collaboration between brands and the industry. of games.
“The number of submissions received in its first year shows a very strong engagement with the Gaming Lion and a testament to the relevance and opportunity that Gaming now has within the creative marketing community. We are excited to see the body of work that emerges from this Lion. , and I would like to thank the jury in advance for setting the first benchmark in gaming creativity and showing what is possible in this extremely exciting area,” said Philip Thomas, Lions President.
Some of the most engaged Lions include Brand Experience & Activation Lions and Lions, which saw a 16% increase compared to 2022, reflecting brands’ renewed focus on enhancing the customer experience and building the brand. In the Creative Strategy Lions category, it recorded a 35% increase in entries.
In its third year, the Creative Business Transformation Lions category is up 59%, while Creative Commerce Lions are up 25% year-over-year. Outdoor Lions saw a 7% increase in enrollments; This is driven in part by the consumer goods sector, where intakes were up 30% year-on-year, and also in the travel sector, which was up 84% year-on-year.
In Entertainment Lions, Cannes saw an 18% increase in 2023 and saw a 78% jump in submissions from the consumer services sector. Increases in submissions were also recorded in the Glass categories: The Lion for Change and Innovation Lions, both up 30%.
“The job changes that have been submitted provide us with powerful insight into the industry landscape and emerging trends. A huge increase in submissions made directly from consumer product brand companies demonstrates the value being placed on the creativity that drives business “The strong involvement in a variety of Lions, including emerging areas such as B2B, gaming, commerce and business transformation – shows us that there is growing trust and investment in non-traditional channels”, added Simon Cook, CEO of LIONS.
