The brand change project was carried out in partnership with FutureBrand and lasted about 6 months
“One exclamation changes everything!” This is the concept of the new Lance! brand, presented to platform users this Thursday (15).
The new positioning of the sports newspaper aims to intensify the stories of those who live the sport, in addition to reinforcing the qualities of the product and the connection with the digital medium. The brand change project was carried out in partnership with FutureBrand and lasted about 6 months.
“The new brand reflects the step we are going to take towards the future, respecting our history. It is a new phase that matches our investments in technology and structure to produce quality multimedia content. In the coming weeks, we will present partnerships, new formats and projects that will surprise and attract more audience to our platforms”, said Marcos Moraes, CEO of Lance!.
The repositioning of the brand further reinforces the national character of Lance!, with a tactical scheme aimed at the advanced game, in other words, expanding the reach of coverage of all sports and pursuing increasingly personalized content.
“In its history, Lance! has always been a pioneering vehicle, which built its brand as a platform capable of doing journalism without giving up creativity. With this past as a base, Lance! will invest in narratives that meet the demands of the public that browses the internet, using more audiovisual, interactivity and distribution resources, all with Lance quality!”, emphasized Luiz Cludio Amaral, content coordinator.
