The agency placed figures such as William Shakespeare, Cleopatra, Da Vinci in the restaurant through artificial intelligence
Outback announced the return of its rodzio and, to invite people to try it, Ampfy used artificial intelligence to place historical figures such as William Shakespeare, Cleopatra and Leonardo Da Vinci in the restaurant.
Through the “Historical Reviews” campaign, the piece shows the figures reviewing the rotation, since they did not have the opportunity to try it out when they were alive.
“Since last year, we have been developing several experiments with artificial intelligence at Ampfy. One of our greatest learnings has been the sum of different tools that complement each other to generate powerful results like this project”, explained Douglas Bocalo, COO of Ampfy.
The lines used in the campaign respect the expressions and language of each character, providing an authentic and contextualized approach, as for example at the end of William Shakespeare’s video, where “To eat or not to eat? To drink or not to drink?” make allusion famous phrase said by Hamlet.
The videos of the other characters will follow the same creative approach. Mozart, for example, will make a comparison between the Rodzio and a grand opera, while Cleopatra will make mention of world travel and riches.
“We built the campaign based on the idea that the Outback Rodzio is a moment of celebration and happiness that should be experienced by everyone and, therefore, we relied on the help of artificial intelligence platforms to bring historical characters to experience the famous Bold Flavor !” said Bruno rnica, Group Creative Director at Ampfy.
