Agencies Cheil and Wunderman Thompson Brazil also presented the innovations in their staff.
The week ended with few movements in the advertising market, but not without important arrivals to the Brazilian marketing ecosystem.
The highlight of the week was the announcement of the new CEO of Publicis Groupe in Brazil, Gabriela Onofre. The executive was invited to assume the position by Monica Gadsby, CEO of Publicis Groupe in Latin America.
I have Market marked the week with the announcement of a new structure, which consists of the arrival of Brisa Vicente as the new co-CEO, Ana Cortat as VP of strategy & connections and Gabriela Rodrigues as VP of impact.
A Wunderman Thompson Brazil it also announced a restructuring of the production team and Michel Gubeissi, Head Of Production, will be responsible for the discipline, which now has three different divisions of deliveries for the area.
Meanwhile, the Cheil introduced its new Chief Creative Officer (CCO), Felipe Andrade, to the market. The executive has already worked at the agency for two years as Executive Creative Director and will now be responsible for coordinating both Brazil and the six subsidiaries in Latin countries where Cheil has offices.
A 3A Brazil promoted changes in its creative team this week, after the entry of Ortobom and ACT accounts. Paulo Franco, who acted as Creative Coordinator of the FGV nucleus, took over the chair of Creative Direction at the agency, while Paula Neves and Moacyr (Moa) Marques, both Art Directors, assumed the Creative Coordination of FGV and Ortobom , respectively. Joo Santos (Joca) will be responsible for the coordination folder, ACT and special projects.
3A also announced the arrival of new creatives, such as Fbio Maia, Editor and ex-Artplan; Ana Petrcio, Art Director and ex-Next; Marcos Flor, Art Director; and Flvio Carvalho, Motion Designer, arrive to reinforce the team.
I have 3Mais introduced Joo Paulo Pereira, Jampa, as his new creative supervisor. The professional, who joins creative director Flvio Medeiros’ team, will be responsible for the creative and aesthetic quality of the campaigns, activation projects and always on communication of the brands served by 3mais.
In the universe of producersa Zohar Cinema announced Guilherme Candido as its new director. He joins the scene directors board, which also includes the duo Tomat, Joana do Prado and the directors of the recent partnership signed with the production company Roommate.
Meanwhile, the Butterfly Collective announced its new partner, Zeca Daniel. He joins Ricardo Souza, founder of the post-production company that works with production companies such as Landia, Surreal, Rebolucion, Paranoid, Saigon, Seiva, Corazon, and agencies such as Soko and Publicis.
Zeca Daniel has 30 years of experience and has worked at companies such as Estdio Apertura and Cinecolor Digital, as well as major production companies such as Academia de Filmes, O2 and Sentimental.
not market day Ma Play9 announced the arrival of Marcelli Valle to the position of Business with Brands. The objective of the executive will be to strengthen the relationship between the company and advertisers, in addition to being a facilitator in the relationship with customers, helping to build strategies. Marcelli will also focus on long-term actions with more robust teams.
Netbiis already announced two reinforcements in its C-level. Fabio Mancini arrives to assume the role of COO and Alexa Zomenhan takes over as VP of Customer Service. The executive duo will report to the CEOs and founding partners, Fernando Zoma and Rick Romero. Alongside Rafael Vogel, managing director for the EMEA & Latam regions, the team forms the company’s new front line.
I don’t think about advertiserso Campari Group introduced its new General Director for business leadership in Brazil, Amanda Dias Capucho, who becomes part of the Lead Team for the Americas and will be the first woman to lead operations in the country.
I have Sympla announced the reinforcement of its team and the creation of a new management position, that of Legal Department, People and Corporate Affairs, which will be occupied by Andr Drighetti.
Drighetti graduated in Law from Universidade Presbiteriana Mackenzie, in addition to having postgraduate, MBA and extension courses inside and outside the country, and, at just 32 years old, he has already worked at Coca-Cola FEMSA, Suzano and Takeda, a company Japanese pharmaceutical.
