Of the three agencies, Africa is the only one with two different works on the final list.
Africa Creative, AlmapBBDO and Le Pub are the Brazilian agencies among the finalists of Creative B2B, released this Monday (19). Africa Creative has two different jobs for the same advertiser: Heinz ‘Famiglia Heinzzola’ and ‘Other Mc’s’.
AlmapBBDO competes with ‘Eart4’, made for B3 Stock Exchange, in three subcategories. Finally, Le Pub continues in the fight for Lees with ‘Beer Power’, produced for Heineken and the piece competes in two subcategories.
In this case, Heineken and Le Pub created and installed solar panels on a billboard connected to Brewteco, Rio’s famous bar, to draw attention to the use of renewable energy sources. The project also aimed to highlight the Heineken Green Energy Program.
