VMLY&R and Africa Creative are the agencies with the highest number of finalists, five and four respectively
The Brazilian market competes with 20 finalists in the Brand Experience and Activation Lions category this year. Along with Outdoor, it is the category with the highest number of finalists in the country at the Cannes Film Festival, so far.
VMLY&R is the agency with the highest number of finalists, with five in total. You have a job classified into four different subcategories. Created for Kdog Cancer Detect Group, Dogs without borders is a joint case between the agency’s offices in São Paulo, New York and Madrid. VML also ranked The gaming cap campaign for Dell.
With four finalists, Africa competes with The journey of autism for Vivo and with three cases for Brahma: The exiled team; Brahma medical department and Chameleon flag.
AlmapBBDO comes next, with three classified cases: Guarded bus stop for Electromedia; Unbanned Armband for All Out; and Back restaurants for Ziploc.
Le Pub classified the 0.0 Barriers campaign for Heineken into two subcategories. GUT also has two finalists, with Reroute for Skol and Files of freedom for Mercado Livre.
Soko, Ogilvy, BETC Havas and FCB have one finalist each, with Heinz Tatto Ink for Heinz; Coca-Cola Magic Audios for Coca-Cola; Petra Milk for Petra; and Cashback for your jerseys back to Flash, respectively.