The “finger heart” was presented as a new way for the brand to communicate with the public through posts on social networks
Docile presented its new campaign, where it transformed the gesture of making hearts with the fingers, called “finger heart”, as its new trademark.
With the purpose of being sweet to create a sweeter world, the company presented the gesture as a new way of communicating with the public through a post on social networks, starring skater Rayssa Leal, brand ambassador.
Kindness is everywhere and happens in small gestures. The finger heart is the representation of all this and our gentle symbol, explained Docile’s Head of Marketing, Jaqueline Hartmann.
The action with the finger heart is the first in a series of novelties that will be announced by the brand starting in June.
