Advertising piece marks the launch of the 7.7 Anniversary Shopee campaign with “offer party”
Shopee launches today a new TV commercial that marks the beginning of the 7.7 Aniversario Shopee campaign in celebration of three years of Brazilian sellers on the platform. The advertising piece maintains the concept of celebration with the setting at a party and the performance of professional passinho dancer Jonathan Neguebites, who appears in the character “Shopee head” to the sound of an adaptation of the song “Coincidance”, by Handsome Dance, for the Brazilian funk. The jingle is also a remixed version of the same campaign in 2022.
Created and idealized by Shopee’s in-house team, the film takes place in a mansion and will be aired on open and closed TV channels, OOH and digital media, in addition to the company’s social networks.
“For this campaign, we brought the concept of celebration. We are going to present a party of offers for our consumers and, for that, we use the aesthetics of funk video clips to transmit our brand essence that is happy and sociable”, explains Felipe Piringer , responsible for marketing at Shopee.
In addition, on July 7th at 1pm, users will be able to enjoy Shopee Live 7.7 right from the app, with half-price products, offers on fashion, electronics, makeup and much more. The broadcast will have a presentation by content creator Nah Cardoso.
