The agency will be responsible for PR, Digital and Media and will have the challenge of giving visibility to the company
PUB won the Simples Cannabis account and will be the company’s PR, Digital and Media agency.
The agency will have the challenge of giving Simples Cannabis visibility, reinforcing the commitment to the medicinal use of cannabidiol and reverberating the theme with different stakeholders in an integrated manner in PR, Digital and Media actions.
We are excited to take over and lead the communications front for Simples Cannabis. Our objective is to strengthen the company’s commitment to medicine and science and, above all, to help expand knowledge about cannabis medicine in the country. It is a promising business and we feel honored with this partnership, said Ricardo Bonatelli (Bona), founding partner of PUB.
The company’s objective is to propagate the benefits of medical cannabis with strategies for relationship with the press and influencers, as well as the management of social media and digital marketing.
After studying cannabis medicine and delving into the treatments and benefits of medications, I was sure I wanted to be an entrepreneur in this industry. We want to maximize the sharing of medical and scientific knowledge about cannabis, and we believe that PUB’s strategic vision will help us to disseminate it on all fronts, said Leon Maas, biologist and co-founder of the company.
With capital from five partner-investors and with no debt, the company expects to earn BRL 10 million in the first year and BRL 30 million in the second, with expansion and opening of new physical spaces in five other Brazilian capitals.
“Our objective is to facilitate the patient’s life by carrying out all the processes and connecting them to the best doctors specialized in cannabis in Brazil. We bet on PUB to help us to pass on our mission, as well as to build a consistent and strategic communication plan along the way. our business, aggregating at different ends”, added Andr Bocchi, co-founder of Simples Cannabis.
The account’s integrated service is under the management of Marina Paschoal and the direction of Ana Claudia Camara, partner-director of the agency, in PR; Directed by Thiago Cardim at Digital with Natlia Magalhes as editor; and, in Media, Monique Costa is in charge, coordinated by Beatriz Fernandes and directed by Fernanda Martire.
