The “Histórias para Morar” campaign was created in partnership with GUT São Paulo
QuintoAndar presented the campaign “Histórias para Morar”, created in partnership with GUT São Paulo, which features three films to stimulate public reflection on the importance of housing in people’s life stories.
The series of videos about affective memories and the value of living and living better began with singer-songwriter Milton Nascimento, who recalls the house where he lived with his friends 50 years ago, and which was the protagonist of the creation of one of the most of MPB, Clube da Esquina.
The next films in the series, which will be released sequentially and bring two more personalities. Thelminha, doctor and BBB 20 champion, will tell a little about her trajectory and how the house where she lived at the time of college, chosen for its easy access to public transport, was the decisive meeting place of her life, since it was where met her husband.
Rebecca Andrade, gold and silver medalist at the Tokyo 2021 Olympics, will reveal to the public how the house where she grew up was the stage for her first jumps and made her mother enroll her in gymnastics at a very young age.
According to the company, the campaign is directly related to the new brand positioning.
“For many Brazilians, QuintoAndar is already synonymous with housing for the experience we offer when looking for a new home. By personifying the impact of housing through names such as Milton Nascimento, Thelminha and Rebecca Andrade, we were able to make tangible our feeling that housing is relevant and needs to be treated with the importance it deserves. This has always been and will be our commitment. Upon hearing the stories of personalities about their homes, we believe that many Brazilians will relate. The idea is to make QuintoAndar so close to people, so that everyone can think and use our solutions as a first option”, said QuintoAndar Marketing Director, Flávia Mussalem.
The first film was broadcast on open TV, during the break between Domingão do Huck and Fantástico, and will be spread over the brand’s social networks.
“QuintoAndar has a deep and unique knowledge about housing, and is the one who knows the segment the most in terms of data. We put these two things together in stories that show how real estate transforms people’s lives. Humanizing this data, the campaign reinforces this position that QuintoAndar is the one who best understands the real estate market in Brazil”, said Murilo Melo, ECD of GUT São Paulo.
Datasheet
Agency: GUT Sao Paulo
Advertiser: QuintoAndar
Product: QuintoAndar
Title: Q122 Campaign
Duration: 60 seconds
Territory: Brazil
ECD: Bruno Brux, Murilo Melo
Creative Directors: Linus Oura, Tiago Abreu
ACD: Gabi Marcatto, Pedros Rosas
Creatives: Fillipi Longuini, Thiago Alves, Alexandre Diniz, Pedro Henrique Furtado
Social Creative: Ricardo Barbosa
Managing Director: Valeria Barone
Head of Account: Alessandra Visintainer
Account Director: Maira Bandeira
Account Manager: Camila Arima
Account supervisor: Vanessa Vieira
Head of Strategy: Amanda Agostini
Strategy Director: Juliana Nobre / Annahy Laira
Strategy Manager: Julia Garcia / Eloá fernandes
Strategist: Talita Fernandes
Social Strategy Director: Douglas Coelho
Social Strategist: Marcos Vinicius Oliveira
Head of Media & Data: Guilherme Cavalcante
Media Director: Natalia Oliveira
Media Manager: Daniel Miscolcz
Media Assistant: Wes S. Santos
Head of Production: Mariane Goebel
Production Director: Julia Ramos
Senior Producer: Luiza Pagliarini
Production assistant: Yris Franco
Image producer: MYMAMA
Directed by: Dead Bear
Producers: André Pinho, Mayra Faour Auad and Gabrielle Auad
Executive Producer and Coordinating Director: João da Terra
Customer Service Director: Pati Caldas
Director of Photography: Dead Bear
Art Director: Lauren Ferreira
Production Director: Latino Melo
1st Production Assistant: Michel Luz
Coordinating Assistants: Juliana Sena and Giovana Ferrari
Assistant Director: Tatiana Sena and Isabella Liporoni
Costume producer: Alexia Azambuja
Make: Carlindo Mamede
Object Producer: Andrea Meireles
Direction 2nd Unit: Ana Valente
Still: Urso Morto and Camila Tuon
Research: Roberta Vaz
Editor: Raphael Savelkoul and Lucas Piloto
Submission: João Laion and Gleice Licá
Post-production: Fernando Branco (Barra)
Color Grading: Erick Moraes and Lucas Silva Campos
Motion: Gustavo Jácome
Audio Producer: LOUD +
Musical direction: Gustavo Garbato and Felipe Kim
Production: Fabio Smeili, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello
Finishers: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini and Mauricio Canezin
Attendance: Karina Amabile, Priscila Miranda
Executive producer: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Douglas Freitas, Rafael Silvestrini and Leticia Nunes
Trading celebrities and music: Platinum
Managing Director: Ricardo Bressane
Customer Service Manager: Samantha Tietze
Attendance: Luisa Perdido
Image treatment: Studio Boreal
Client Approval: João Chueiri, Flávia Mussalem, Gustavo Delacerda, Daniela Ryfer, Amanda Oliveira, Natalie Rodriguez, Maurício Bina
