#TopPubli: best campaigns from June 9th to 15th

Hey, #TopPubli on Monday? Can it, production? Maybe yes! When we are focused on offering you quality content, our frames take a little longer to produce. But there is a list every week, bringing the best of the best (in French yes, because we are in the Cannes Lions mood) of national advertising campaigns, always in our humble opinion.

And today, our curatorship was inspired! Come drink the pure juice of creativity in our Top 5.

#5 Burger King – O mA.Ioral.
Agency: David Sao Paulo

Who doesn’t love that rivalry climate? Of course, if it’s healthy and restricted to the moment, no personal offense. But, the fact is that actions between rivals are always good subjects to talk about, such as Apple and Samsung in technology, Santos and Corinthians in Football, Hamilton and Verstappen in Formula 1… And Mc Donald’s and Burger King in the fast food. Yep, they’re back, more inspired than ever with new campaigns!

The dispute between the networks is old, and always yields a show of marketing and creativity in campaigns, in addition to good laughs. We suspect that brand publicists go out for a beer together after hours, even.

This time it was Mc Donald’s who started it, installing a totem on a public road with the answer given by ChatGPT about which is the most iconic hamburger in the world, signed “I. I love all of this very much.” and highlighting the letters ‘I’ and ‘A’ in their traditional slogan. Yeah, it wasn’t cheap. Then, Burger King went there and repeated the campaign, asking ChatGPT about which is the biggest hamburger in the world, and the result was the Whopper. The definition was also installed on a totem with the brand’s logo and the signature “O mA.Ioral.”, highlighting the letters ‘A’, from Artificialand ‘I’, from Intelligence. We are watching and waiting for the scenes of the next chapters of this fight advertising.

#4 Dell Technologies – Imagining Futures
Agency: VMLY&R

The cuteness of this campaign stole our hearts. Hey Dell, give it back!

The company invited the CEO of 55PBX, Bruno Rodrigues, to star in a national case together with children of different ages, where he would give a brief summary of the history of technology while showing some new and old equipment, so that the little ones could compare. The seasoning of the campaign was the children’s curiosity and sharp tongue: there was nothing left without asking. Just watch, please.

#3 Sicredi and Visa – Come with them
Agency: DPZ

The dream of being a soccer player can and must be fulfilled by women. Yes, it’s our place of speech! Sicredi and Visa understood the message, and formed a partnership to support and democratize women’s football, showing that we are also talented with the ball at our feet. The campaign’s soundtrack is a classic by the band Skank, but now, sung by a female voice and aimed at women who love and experience the sport on or off the field.

In addition to benefiting Sicredi associates with prizes, the campaign will financially support NGOs with projects that invest in the future of Brazilian women’s football. I doubt you’ll watch and not sing along!

#2 Burger King – #CasalFakeBKDeVerdade
Agency: dm9

Burger King, it again. Despite not having picked any fights with McDonald’s on Valentine’s Day, this time, BK took advantage of the date to raise a small publicity controversy: the photos of couples fake used by brands in campaigns.

In the action, people who posted artificial couples found in campaigns by other brands, tagging Burger King on Twitter or Instagram with the hashtag #CasalFakeBKDeVerdade, won an exclusive discount coupon for BK Delivery. exchange a photo fake for a juicy, real burger isn’t bad at all.

#1 Heineken – 150th Anniversary
Agency: Pub Milan

Between us, you’ve already got the Heineken name wrong too. You can assume, even the brand knows that! So much so that it agreed to include in the campaign that celebrates its 150 years several nicknames it has earned throughout history, connecting consumers through individualities and good times. Plus, he invited narrator André Henning and commentators Alex and Vitor Sérgio, from TNT Sports, to embarrass himself live during the UEFA Champions League final.

During the broadcast, the narrator called the beer brand “Heignen” and it went viral on Twitter, exactly as expected. The joke gave start in the campaign, which features a publicity film following the same line and with a brilliant idea: the presence of the two-time Formula 1 world champion, Mika Hakkinen, whose name is reminiscent of the brand. Poor pilot, he never heard so many similar pronunciations of his name in a short space of time!

So, did you like our ranking? Stay with us, there’s more this week!

* With the collaboration of João Pedro Guedes

Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.

The post #TopPubli: best campaigns from 9 to 15 June appeared first on ADNEWS.