Brand invites the public not to fight over small things
Last week, after yet another dispute between BK and Mc went viral on the internet with the help of artificial intelligence, Subway joined in the fun by proving that the Sub Footlong is bigger and more substantial than any hamburger. Through a digital and external media campaign created by DENTSU CREATIVE, Subway invited consumers not to fight over small things and try the Sub Footlong, which is 30 cm long and can be customized in many different ways.
“The three giants of the food industry continue to innovate, expand their global networks and seek ways to exceed customer expectations, remaining leaders in the highly competitive fast food sector”, responds ChatGPT.
The action, publicized through an Out of Home campaign, triggered a provocation among fast food chains based on responses provided by ChatGPT, which claimed that the Big Mac is the most iconic hamburger in the world and the Whopper, from Burger King, the bigger. The Subway campaign continues to run until the end of the month.
