The entities will work on the creation and implementation of rules and self-regulation activities related to advertising in the sector.
The Brazilian Institute of Responsible Gaming (IBJR) signed an agreement with the National Advertising Self-Regulation Council (Conar), last Friday (16), to work on the creation and implementation of rules and self-regulation activities related to advertising in the betting sector .
The plan will be taken to the regulatory authorities, together with the Ministry of Finance, which expressed the intention of working together with advertising self-regulation.
The agreement provides for the discussion of self-regulation rules for sports betting advertising, reinforcing compliance with public regulations, and may provide for additional recommendations, and aims to ensure that sports betting marketing and advertising actions are responsible and ethical. The initiative will use industry self-regulation measures used in other countries as a reference.
“Given the importance of responsible advertising, Conar and the entities representing sports betting companies committed themselves to adopting specific care in their advertising campaigns in Brazil, aimed mainly at protecting children and adolescents and other vulnerable audiences”, said Sergio Pompilio, president of Conar.
Legalized since 2018 through Law 13,756, but still not officially regulated, fixed odds sports betting represents a huge share of advertising investments in Brazil.
“In search of ethical and responsible advertising in the sports betting segment, this agreement seeks to expand the path we started to walk with the launch of our own Advertising Self-Regulation Code, contributing with our experiences and knowledge to a Conar text, which the main authority on the subject in the country. The objective is to contribute to the creation of a safe environment, regulated and in accordance with public authority. We are moving forward with this agreement”, emphasized the director-president of the IBJR, André Gelfi.
