Market app for essentials embraces presence strategy in the main music festivals in the country
Daki’s mission is to make its audience stand out and make them enjoy the extraordinary moments of their lives. That’s why, for the second consecutive year, she’s going to be with him at the musical festival Tur, which takes place in Ibirapuera Park in So Paulo on the 24th and 25th of June.
During the event, which aims to promote Brazilian musical diversity and will feature artists such as Gilberto Gil, Pitty and Zeca Pagodinho, the brand will distribute gifts to spectators, in addition to providing a personalized kombi with brand stickers so that they can take pictures and record this magical moment.
Among the gifts distributed to Tur’s public are bandanas, bucket hats, inflatable sofas and the famous discount coupons, which can be used at any time for purchases in the Daki app, reinforcing the company’s role in being a consumer’s partner regardless of wherever he is. The Kombi Daki, on the other hand, offers an ideal space for that relaxed picture with friends. To make the environment more pleasant, the entire vehicle is decorated with beach chairs, surfboards, low drums as a side table and puffs, ensuring a unique and unforgettable look for the records.
A festival like Tur brings great Brazilian attractions to the city and has a very strong emotional connection with the public in our country. At Daki, we want to be present in these moments and make the experience even more impactful and extraordinary. We were able to enter with the opportunity to show our value proposal and allow people to guarantee their post-festival snack, and even with a discount, explains Natlia Melo, director of brand marketing at Daki.
With this action, Daki hopes to distribute 2,000 bucket hats, 950 bandanas, 50 sofas and grant R$20 off coupons on purchases over R$80.
