Seedtag, the global leader in contextual advertising, has just announced the launch of the first generative artificial intelligence resource targeted at this market.
With the novelty, the adtech of Spanish origin now offers brands and agencies the ability to develop personalized creatives based on the context in which the articles are found. Advertisers can benefit from pieces that vary depending on their online location. This way, creatives have endless opportunities, saving time and resources.
“Generative AI has been fully integrated into Liz, Seedtag’s contextual AI platform, which provides Deep Learning, Computer Vision and Natural Language Processing (NLP) capabilities. With this, Liz fully understands the desired contexts for the client’s advertising campaign and creates prompts to modify the original creative based on the best possible outcome, creating new customer-driven pieces insights targeted at specific audiences, according to the brand’s creative summary”, explains Daniel Freixo, vice president for Latin America at Seedtag.
proven effectiveness
Seedtag already uses artificial intelligence in its advertising offering to categorize article content and contextualize creatives. However, thanks to generative AI, the company now offers more sophisticated ads that perfectly fit the content of articles, which further increases the effectiveness of contextual creatives.
Studies by Lumen Research and Xandr have already shown that aligning context and creative increases user attention by 20% and CTR (Click Through Rate), also known as the click-through rate, by 1.6 times.
To ensure that the brand’s creative identity is maintained, the design from Seedtag oversees all AI-generated creatives before presenting them to advertisers, combining cutting-edge technology and human talent.
“Impressive creatives are necessary for the success of any advertising campaign, but it is equally important that they are relevant to the context in which they are served. By integrating Liz with generative AI technology, we are able to provide our clients with contextual creatives that seamlessly integrate with the context they are displayed in, helping the market win the battle for attention and get the best results while saving time and resources.” , adds Fernando Pascual, Vice President of design da Seedtag.
generative AI
Technology behind ChatGPT and other platforms, generative artificial intelligence refers to models of machine learning tools that can generate high-quality text, images, and other content based on the data they were trained on. In the case of Seedtag, generative AI is used to create custom images for campaigns.
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