Collaborate with the Future launches “Sade no tem Cor” to raise awareness among the Brazilian population
The World Awareness Day on Sickle Cell Disease (DF), celebrated on Monday (19), is an important part of this month of June to shed light on the problems faced by the black and brown population in the country.
Unprecedented research carried out with carriers of the disease in an action by APROFe – which represents carriers of sickle cell disease and the health of black people – in partnership with Collabore with the Future – a company that promotes social impact, facilitating popular participation in decisions involving health – assessed the current context of sickle cell disease in Brazil and patients’ understanding of the disease to obtain more information that may contribute to updating the Clinical Protocols and Therapeutic Guidelines (PCDT) for sickle cell disease, agenda for the Public Hearing tomorrow, 22 June, at 9 am, in the Federal Senate, as a result of joint efforts and social mobilization that have been carried out around the disease in the last year, such as the #eusinto campaign.
The campaign Sade no tem Cor, launched by Colabore com o Futuro is the result of the experience and challenges experienced by Colabore in these 06 years of activity and social mobilization. The Campaign draws attention to the challenges faced by the black and brown population in the country when it comes to access to health.
An example, based on data from the Ministry of Health itself: a black woman receives less time for medical care than a white woman. 60% of childbirth deaths occurred among black women and 47% of infant mortality cases in the first week of life occur in black children.
Promoted on Colabore’s social networks, which bring together around 70,000 people, and partner companies and entities, the campaign has 10 posts, most in carousel format, bringing data and reports from patients who are victims of structural racism in health, such as We lost custody of our son at the hospital because they thought we were using drugs. I think it was because of my appearance, reports one of the victims.
The co-founder of Collabore com o Futuro, Carolina Cohen, a specialist in campaigns for communication and social outreach, emphasizes the call for the cause and that interested people sign up in the community to receive important information about social participation by email or via WhatsApp group. and how to contribute to giving more strength to the cause and against structural racism in health.
(Image credits: Tai’s Captures/Unsplash)
