The action is part of the brand’s strategy to strengthen its event platform, #VanishSalvaOMeuLookinho
Vanish confirmed its presence at one of the most traditional festivals in São João do Brasil, Carvalheira na Fogueira. On June 24, participants will have the opportunity to board a ferris wheel “dressed” as a washing machine, 15 meters high.
The action is part of the brand’s strategy to strengthen its event platform, #VanishSalvaOMeuLookinho.
“The idea of the #VanishSalvaOMeuLookinho platform is to encourage people to enjoy every moment of São João, without fear of staining the special clothes chosen for the occasion”, explained Letcia Pires, Vanish’s Marketing Manager.
In addition to toy activation, the brand also invited influencers Eslovânia Marques, Renato Costa Lais Brito, Bruna Hazin and Jlia Lira to enjoy the party.