Sponsorship to enter programming on 13 simultaneous channels
YouTube has just announced Casas Bahia as a sponsor of its commercial package on DiaTV programming. Conceived and produced by Dia Estdio, the first TV made by content creators and with daily programming, 24 hours a day, broadcast exclusively over the internet.
The sponsorship covers brand exposure during simultaneous live transmissions on the 13 channels that are part of the project, in addition to allowing brand integration actions during the programs. The traditional retail chain has been adopting increasingly younger communication and entered this project with the aim of bringing the CB, the brand’s brand persona, as a spokesperson in merchans.
The project with Casas Bahia lasts 5 months and involves interactions with the creators of the Diva Depresso channel, hosts of Corrida das Blogueiras, the biggest reality show for bloggers on YouTube, and Blogueirinha, who interviews guests from the entertainment world on De Frente com a Blogueirinha .
These and other commercial initiatives are in line with YouTube’s mission of being a space that gives everyone a voice, including helping to promote and enable the connection of creators and users with the most relevant brands, which are committed to helping to democratize access. to plural content, reaching billions of people around the world, in different formats.
“We know that these new consumers are connected, fun and irreverent, and that the DiaTV project dialogues in an innovative, efficient and, above all, humorous way with Brazilians. We are very excited to participate in this initiative that, in addition to being a pioneer, has already fallen our public doesn’t like it”, comments Gabriel Ribeiro, marketing manager at Via, which owns Casas Bahia.
The platform has gained several exhibition spaces, such as cell phones and, mainly, connected TV: YouTube’s viewing time on the latter device grew 115% in the last two years, showing that, more and more, the partners of the largest world videos have reached new and more diverse audiences.
“Because its differential is the fact that it is a multi-format platform, YouTube manages to reach and engage new and diverse audiences, in addition to being an ecosystem that offers a unique opportunity to strengthen ties between brands, content creators and users”, comments Esly Paiva, leader of packages and creators connect for YouTube Brazil.
