Integration made possible by VIOOH promotes automated digital out-of-home through Display & Video 360
JCDecaux announces the integration of its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH. Already available for 100% of the urban furniture screens operated by JCDecaux in the city of São Paulo, the integration aims to connect agencies and advertisers to qualified options from JCDecaux’s DOOH media portfolio, as well as offering more optimized advertising campaigns, with intelligence and flexibility.
Facilitating the process, from mapping and purchase, to real-time monitoring of assets with audience and engagement data, the novelty will soon also be available for the international airport of Guarulhos (GRU), in urban furniture in Rio de Janeiro ( RJ), as well as Brasília International Airport (BSB), and subways in So Paulo (SP) and Salvador (BA).
Digital acceleration has transformed the OOH media market around the world, and the use of programmatic media points out as an innovative resource that offers precision and automation to digital campaigns. Therefore, on the verge of completing 25 years of operations in Brazil, the company presents a new partnership with the companies VIOOH and Google with the aim of increasing the country’s DOOH media strategies with effectiveness and flexibility in campaigns.
Programmatic Out-of-Home provides us with a dynamic and up-to-date way of buying media, with the delivery of the best assets always focused on the desired audience. This guarantees effectiveness, return on investment and less dispersion of impressions. Thus, we are increasingly closer to the format of the digital medium, always looking for effective business results for our customers, explains Joo Binda, sales director at JCDecaux Brasil.
To announce the partnership, a programmatic media campaign is on the air on JCDecaux digital clocks located on the main streets where Advertising and Propaganda professionals circulate in So Paulo.
With pieces that indicate This campaign was made through DV360, the activation impacts one of the main audiences that will be able to explore the novelty, in addition to revealing the effectiveness of ads developed for programmatic media campaigns in DOOH.
