Mark passes in three cities in the Northeast: Petrolina, Caruaru and Irec
Coca-Cola Shoes will be present at one of the biggest popular festivals in Brazil with a lot of fun. Under the concept ‘On the road with Coca-Cola Shoes. Skipping São João with style and digital planning created by DZ Estdio, the brand will participate in June events in Petrolina, Caruaru and Irec.
The public will be able to follow the coverage of the three events on social networks that will have different focuses: Creating memories in Petrolina, Getting to know Caruaru and Fishing in style in Irec. Content created by guest influencers will also communicate this cultural experience that takes place in each city.
“Coca-Cola Shoes is a brand that talks to the young public and wants to bring style and fun to the country’s traditional festivals, forming part of this rich cultural experience”, comments Z Pedro Paz, creative director at DZ Estdio.
During the festivities, the brand will be present with some activities, such as a space with a memory game, a sandal fishing stand, interactions with local influencers and gifts for participants until June 30th. In the forró capital, Caruaru, the brand also bets on the model and influencer Slovenia to be its official correspondent, having access to the backstage of the party for interviews with the main attractions of the night.
