Ipiranga Lubrificantes is present at the main engine experience event in the world, as a sponsor master. We’re talking about the 2023 Interlagos Festival. Until next Sunday (25), the brand promotes a series of experiences and activations at the Interlagos Racetrack, such as concerts by Fred Kyrillos and an autograph session with the pilot, Ipiranga Lubrificantes space at the boulevard with differentiated experiences of the brand and others.
“We are excited to participate in another edition of the Interlagos Festival. We always seek to be connected with motorcycle fans and riders through our products, services and brand activations. This is the biggest event in the country on two wheels and we want to promote a wide interaction with the public”, analyzes Paulo Gomes, Director of Marketing at ICONIC, manager of the Ipiranga Lubrificantes brand.
The participation of Ipiranga Lubrificantes also provides for three show jumps by the five-time Brazilian champion in freestyle motocross, Fred Kyrillos, which will take place this Friday, Saturday and Sunday (the 23rd, 24th and 25th), on the brand’s exclusive track. The company will also sponsor the urban mobility track, where visitors will be able to test low-capacity models.
The brand’s exclusive space will be located at boulevard of the event, where several activations will be held for the public, such as a DJ with setlist livening up the atmosphere, exhibition of Fred Kyrillos’ motorcycle, instagrammable areas for the public to share clicks on their social networks and other activities, in addition to exclusive gifts from the brand.
“Receiving the energy from the public and jumping back into this event is always very exciting. I’m getting ready to show my best performance to fans of high speed and extreme maneuvers at the Interlagos Festival”, comments Kyrillos.
This year, the festival will present, for the first time in Brazil, an official Moto GP simulator, with the aim of providing visitors with the experience of being able to participate in a motorbike competition on a real motorcycle.
Promotion ‘Parti Rolê’
In addition to sponsoring the main motorcycle event in the country and offering experiences to the public, the brand will promote the ‘Partiu Rolê Completo’ Promotion, directly from the festival, on the 24th. test ridesthat is, to test some motorcycle models on the Interlagos track.
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