W3haus, the Stefanini Group’s advertising agency with 23 years of history, which has even been recognized at the Cannes Film Festival, announces the expansion of its strategic activities in the market of influence. With a team made up of planning, strategy, data and content professionals, the agency now offers brands a more agile and in-depth vision towards opportunities with influencers and content creators, and bets on its own methodology that combines data and technology to generate agility in the operation.
“Just as we have been a pioneering agency in the vision of creation and content since 2017, we do not see influence as a separate step, but present in all specialties, from planning to production. The new operation reinforces this vision, expanding the potential and ensuring an aligned and agile end-to-end delivery”, says Rafael Macedo, CEO of W3haus.
To put the plan into practice, the Executive Director of Operations, Malu Chagas, structured a team with specialists on several fronts, from strategy, data, monitoring conversations and communities, to the operational side of budgeting, production and finalization of advertising materials. The design of processes that deepen the performance and, at the same time, keep the areas with the expertise of influence at each stage, has been prototyped and adjusted since April with customers, with positive results.
“Our goal goes beyond identifying which influencers are best suited for an initiative. We also want to establish the best way to dialogue with the creator economy about products, services and collaborations, going beyond the posts advertising, creating relevance for the brands with the communities”, emphasizes Malu, who will also be responsible for managing the new influence team.
The new team is led by Bianca Laconelli, a journalist with 18 years of experience in Communication, specializing in Marketing at FGV-SP and Influence at Youpix, with previous passages at Soko and iFood.
“Talking about communication today is essentially understanding that influencers and creators guide important conversations in society through content that came to exist in a very independent and well-structured way by itself. As a result, the challenge for brands became understanding how to meet their expectations. And for that, you need to be willing to innovate and be agile”, emphasizes Bianca.
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