The brand seeks to approach the new generations with the motto Everything can be more Bubba
Bubbaloo brings its new campaign starting in June, to present, now nationally, its new line of soft candies. With the motto Everything Can Be More Bubba, the action is concentrated in the digital environment and with 100% of the contents made via co-creation with creators from TikTok, Instagram and Twitch, aimed at the Alpha and Z generations. that, in addition to candy, many situations in life can be more Bubba, that is, lighter, fun and colorful.
In a campaign conceived by the DAVID agency, the brand seeks to strengthen the native partnership between Generation Z and Alpha, born on digital and social platforms. All this through a new positioning that is fun, unique, disruptive, creative and that celebrates the deliciousness of products. For this, they use a squad of creators with names like @vivi, @fefe, @dudapimenta, @pklipe and @bibitattoo. In addition, to bring the concept to life, the brand has two animation creators, @nobodysausage and @oimare, to co-create content in animation format, which tell the story of what to transform a boring, boring moment into More Bubba.
We returned with the investment in the brand after years off the air, to reconnect with the new generation in a relevant way, with current language and even with new product options, entering a new category, generating new occasions for consumption, says Anna Carolina Teixeira, Candy and Gummies Director at Mondelez Brasil. We have already achieved wonderful results since the resumption with great examples such as the acceptance of the new soft candies, the passion of consumers for the partnership with O Boticrio, the feedback on the new flavor of Trakinas, the records broken on TikTok with the campaign and we still have much more to come. coming around, completes the executive.
