Brand provides several opportunities for photos and interaction, as well as distribution of gifts
Brazil is rich in plurality, joy and music. And as Mikes Ice understands Brazilianness and relaxation, he would not be left out of the Festival Tur, known for attracting a very lively public. As well as the vibrant atmosphere of the festivals, it is the perfect drink for anyone looking for a refreshing and flavorful experience, and that is what people will find on the 24th and 25th of June at Ibirapuera Park, in So Paulo.
To shake up this party even more, that respectful lineup is also offstage. Thus, Mikes’ space, which has already become a trademark at the main festivals in Brazil, is guaranteed: with instagrammable corners with brand props, an identity that refers to naturalness, in addition to the famous and iconic lemon tree.
The stand is at the focus of the versatile activation, prepared by the brand, to guarantee unforgettable moments to drink fans. The public will be able to play with the prize wheel and, if their luck hits, they will leave with a gift: a personalized yoke to enjoy the festival even more. In addition, Mike’s Ice will bring its sustainable look to Tur, with the availability of Meu Copo Eco.
Festival Tur is another opportunity for Mikes Ice to get closer to the people. All actions were designed to make the public have a lot of fun and we hope that the experiences provided by both Ice and the stand will continue to help tell the story of music festivals in Brazil, comments Guilherme Poyares, Mike’s marketing director.
