The “Sangue Betano” action, created by Ampfy, aims to raise awareness about the importance of management through sport
Betano is promoting an integrated blood donation campaign throughout the month of June. Created by Ampfy, the “Sangue Betano” action aims to encourage, in addition to making people aware of the importance of management and contribute to increasing blood stocks in Brazilian hospitals.
The campaign took place during the “Duelo Betano”, a match in which the clubs sponsored by Betano, Fluminense and Atltico Mineiro, faced each other during the round of the Brazilian Championship, in Volta Redonda, at the Raulino de Oliveira stadium this Wednesday (21).
With this initiative, the brand’s strategy is to draw attention to the theme, showing the blood types of each one on the players’ shirts, using A, B, AB and O – letters that also make up the name ‘Betano’.
”The idea is to give a new meaning to the sponsorship of team shirts and give visibility to the cause. Taking into account the PR and media strength these shirts have, we are going to bring the message of blood donation to people in a powerful and unusual way”, said Dogura Kozonoe, Executive Creative Director at Ampfy.
