Brand select a couple to get married at Chilli Beans Chapel with legal validity
To spice up The Town music festival, which takes place in So Paulo in September this year, Chilli Beans will have a chapel inside the event, which will allow couples to unite through real and fictional ceremonies.
A success in Rock City, at Rock in Rio, where more than 300 weddings were celebrated throughout the event, with more than 2 hours of waiting in line between lovers, the traditional Capela Chilli Beans now makes its debut at The Town. With the motto “Celebrate Love”, the chapel will have the presence of a justice of the peace for civil marriages and a drag queen for symbolic marriages.
Until July 3, couples who wish to formalize their union, with legal validity, at Capela Chilli Beans, must register in the cultural contest that the brand holds through Tik Tok. To compete, simply produce a creative video of up to 1 minute, recorded vertically, answering the question: “Why should we be chosen to get married at The Town?” accompanied by the hashtag #QUEROCASARCHILLIBEANS.
To participate in the cultural contest, the couple must be over 18 years old, live in Brazil and follow the brand’s profile (@chillibeansoficial) on Tik Tok. The most creative video will be released on July 6th on Chilli Beans social networks with the name of the winning couple. Lovers will win a real ceremony, with the right to 4 credentials (2 of which are for the bride and groom), 2 tickets, bride’s day, photos and videos, cake, bem-casado and bouquet. The date chosen for the wedding will be informed by Chilli Beans.
“Celebrating radical love! It’s worth dancing, a Tik Tok trend, testimonials, dubbing… Whatever the format, what matters here is a lot of creativity and, of course, a good dose of pepper in your veins. Who will be chosen this time? , huh? It’s going to be hysterical!”, comments Caito Maia, founder of Chilli Beans.
During the event, the brand will have two more activations: a giant glasses, which will serve as a resting point, and the bridge of love, in a reference to the bridge of padlocks in Paris, the city of love.
