The event will take place on the 24th and 25th of June, in the external area of the Ibirapuera auditorium, and will feature the activations of several brands
The second edition of Festival Tur will take place in the external area of the Ibirapuera auditorium, in So Paulo, on the 24th and 25th of June.
The event that exalts Brazilian music will be presented by Hering, with Banco do Brasil as the official means of payment, Corona as the official beer, sponsored by Chevrolet and Jameson Irish Whiskey and supported by Colgate Plax, Mike’s, Beefeater and Schweppes. In addition, Rdio Nova Brasil FM, Rdio Alpha FM, Rdio Mix FM and Eletromidia are the festival’s media partners.
During the two days of the event, the public will be able to take advantage of brand activations from different sectors. See the activations that will be available at Festival Tur:
Hering
In its second year as a sponsor, Hering will be at the event with a series of initiatives aimed at promoting connection and engagement with the public. Along with the sponsorship, the brand will also launch the “Numa Hering Cabe Tudo” campaign, which reinforces the company’s identity.
The brand will also carry out surprise actions during the festival, such as a stand that brings the brand’s basic identity, resembling its mega stores, and reinforces its icons, composed of several exposed T-shirts.
The space is open to anyone who wants to visit, participate in dynamics with special gifts, and also rest between one show and another.
Being part of Tur again in its second edition is a reason for pride for us. In addition to the connection with music, we were able to create a fusion point between the people present and the plurality of the event, which connect with Hering, with the passion for Brazilian culture and the brand’s DNA, said Fabola Guimares, Hering Brand Director .
Bank of Brazil
Banco do Brasil will be present with interactive experiences that aim to generate connection while at the same time highlighting the festival’s Brazilian character.
To bring the emotion to the surface, the bank will have a slide as an attraction, which mixes joy and gifts to the participants. In addition, the public will also be able to take home full-color posters printed within minutes.
The bank will also have a stand with photographers and make-up artists, who will be available in a studio with black light.
Corona
Corona will debut at Festival Tur and will be the official beer of the event. The brand will have an exclusive beer bar, serving Corona draft beer in sustainable glasses made from sugar cane.
The event will feature a plastic-free Corona space, instagrammable for the public to photograph and connect with the brand’s lifestyle, as well as a roulette wheel where people can have fun and win various brand gifts, including a bag, cap and even draft beer.
Chevrolet
Chevrolet will have a stand where the public will find an interactive space that reinforces freedom of expression, where pens will be available for free personalization, in addition to a instagramable place to guarantee and share that click.
The structure was signed by the V3A agency and, to strengthen its presence at the event, Chevrolet will also have the participation of a squad of influencers who created content related to Tur and the experience provided by the brand at the event.
With the sponsorship, Chevrolet reinforces its identity and authenticity, strengthening the connection with the young public and showing itself to be present in important moments of celebration of Brazilian culture.
Whiskey Jameson
Reinforcing the ‘Jameson Together’ positioning, the Irish whiskey brand Jameson is at the event with several activations and together with the Brazilian artist Lucas Paulucci, who will illustrate an interactive work at the festival. The activation will work together and be a symbiosis between Jameson, Tur and the public.
“The ‘Jameson Together’ concept really connects the brand’s attributes with Tur and this year our proposal is to celebrate art by further elevating Jameson’s association with the local culture. It will be a true invitation to gather friends, or strangers, to experience spontaneous connections and demystify the imagery of whiskey as a solitary drink, points out Patrcia Cardoso, marketing director at Pernod-Ricard Brasil.
Colgate Plax
Festival Tur will mark the launch of Colgate Plax Odor Control. During the two days of the Tur festival, the audience will be able to participate in the experience by removing the onions and garlic from the mouth that will be in motion during the event.
Mikes Ice
Mikes Ice will also be present with an instagrammable space and a roulette wheel for the public to try to guarantee prizes.
The Tur festival is another opportunity for Mikes to be close to people, especially those who love our drink. We want everyone to have fun and that the experiences we provide guarantee good memories. The brand is making festival history and we will continue to reinforce that Mikes a Ice is ideal for those who want to enjoy a good time, said Guilherme Poyares, Mike’s marketing director.
Schweppes
For the second consecutive year, Coca-Cola Femsa Brasil will bring a bar with Schweppes drinks to the Tur festival.
The activation will feature different mixes of drinks made with the brand’s traditional line of tonics and, as in the previous edition of the festival, an exclusive Schweppes lounge will be set up, with puffs and umbrellas, next to the itinerant bar, where the public being able to relax and enjoy the drinks.
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Daki is present for the second consecutive year at the festival. Among the gifts distributed to the public, there will be bandanas, bucket hats, inflatable sofas and the famous discount coupons, which can be used at any time for purchases in the Daki app, reinforcing the company’s role in being a partner of the consumer, regardless of where he is. you are.
The Kombi Daki, on the other hand, offers an ideal space for that relaxed picture with friends. To make the environment more pleasant, the entire vehicle is decorated with beach chairs, surfboards, low drums as a side table and puffs, ensuring a unique and unforgettable look for the records.
