Company takes a strategic step by adopting the name Mercado Legal
Rightstars, a foreign platform that has transformed the way lawyers connect with people and companies in search of legal assistance, announces a milestone in its trajectory. After consolidating its presence in the Brazilian market over a year and a half, the company takes a strategic step by adopting the name Mercado Legal, signaling its position of ambition to expand its operations in Latin America.
The decision to adopt the name Mercado Legal is a result of the success of the startup in Brazil. With a 60% increase in the volume of accesses to its contents in the last six months, the company demonstrates its ability to connect with the legal community and effectively meet user demands.
Christian Nielsen, CEO of Mercado Legal, highlights the importance of this change of identity: “By choosing a name in Portuguese, we want to reinforce our commitment to the Brazilian community. We want our users to feel represented and understand that we are aligned with the needs and particularities of the national legal system”.
The rebranding also seeks to highlight the company’s commitment to providing customized solutions that are adequate to the Brazilian legal context. By getting even closer to the community, Mercado Legal seeks to establish closer relationships and deliver a service of excellence, also increasing the number of monthly hits to its website, which was previously 30,000, and with the new name it is expected to reach to an average of 60,000 visitors per month.
