Present in 98% of Brazilian homes, Britânia Eletrodomésticos is celebrating its 67th birthday this month. Proud to be one of the main market leaders in the home appliance and small appliance segments, bringing innovative, quality and practical products to the final consumer, the company is also an example when it comes to valuing the female workforce.
In Britânia, the participation of women accounts for 49% of the workforce, equivalent to 2,673 women out of a total of 5,400 employees. The value is 19% above the national average, which is 30% of women. When it comes to leadership positions, the same trend is observed in Britânia: women currently occupy 36% of decision-making positions in the company, a value 7% higher than the average observed in Brazilian industries, which reaches 29% . The percentage is 15% higher when only the administrative area of the company is considered, which has 44% of leadership positions being held by women.
The data were taken from a survey by the National Confederation of Industry (CNI), in partnership with the FSB Institute, released in March this year. The study confirms that Britânia is on the right path in terms of professional recognition for women.
“For us, it is very important to have diversity within the work environment, as it is the different views of each one that build the company as a whole. Britânia does not have labels, we are looking for committed professionals who want to grow with us. We were proud to see all these women engaged, with great determination and professionalism”, comments Leandro Esperança, Human Resources manager at Britânia.
One of the women at the head of the company is Cristiane Clausen, general director of Britânia. She began her career at the company 23 years ago, as an import supervisor. Having a remarkable performance, with commitment and great results, the director received new challenges, also passing through the position of Import manager. Currently, she is responsible for the areas of Product Development, Engineering, Quality, Technical Assistance and Production (factory).
According to Cristiane, female leadership has a more sensitive look at situations.
“Women have a very unique look, they know what is ideal for their teams. Sometimes, they portray us as fragile, but the results we achieve are very expressive and remove that nickname, ”she says.
The director also highlights the growing number of women in Britânia.
“A challenging factor is that some women are still under pressure to keep their jobs and take care of the home and children. Although the double journey is present in most of women’s lives, overcoming is constant, making us find ways to deal with this situation. However, Britânia is a company that values having this diversity in its workforce, because it allows us to have new perspectives and points of view that make our daily lives more human and more real for teamwork”, he concludes. the principal.
Britânia is also proud to have been a pioneer when it comes to female inclusion. Founded in 1956, under the name of Metalúrgica Eletro Dínamo, which manufactured stoves, stoves and metallic furniture, the company had Thereza M. de B. Withers as its first CEO. In 1963, the company expanded and started its manufacturing line for the segment of small appliances, in particular, fans. Based on the widespread success of sales, the company decided to change its name to Britânia Eletrodomésticos.
In constant evolution, Britânia continues to build an innovative trajectory and surrounded by several achievements that increasingly solidify the company and its brand, allowing a successful path and appreciation of people, its partners and all Brazilian families. Until next Friday (30th), the company celebrates its anniversary with the ‘Transforming Houses into Homes’ campaign, with promotions and discount coupons in its ecommerce.
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