With Leite Moça, Nestlé has been enchanting sweet lovers for more than a century in Brazil, being the main ingredient in several desserts. And to honor this tradition and reinforce the purpose of creating sweet moments, the brand presents the new edition of the most iconic can in the country. The collection, called ‘Clássicos do Brasil’, highlights some of the country’s most beloved sweets in five different prints.
The launch also promotes sustainability, as the design The attractive and nostalgic nature of the cans, in addition to arousing curiosity and creating an emotional connection between the consumer and the brand, encourages the practice of packaging reuse. Using creativity, the cans can be transformed into vases for succulents, stuff holders and other functional and decorative objects.
The Moça cans are signed by Bárbara Tamilin, an illustrator from Espírito Santo who graduated in design graphics, with experience as an art director in several agencies. Currently, she is fully dedicated to illustration, being represented globally by IllustrationX.
The new collection of collectible cans can be found at all points of sale in the country, with the same value as the original can, in the ‘arroz doce’, ‘brigadeiro’, ‘pudding’, ‘cocada’ and ‘pamonha’ versions.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Nestlé launches Leite Moça collectible cans appeared first on ADNEWS.
