The campaign aims to show all kinds of discoveries that the station can provide
Decathlon announced the launch of the “(Dis)cover yourself with Decathlon” campaign, which marks the arrival of winter and aims to show all kinds of discoveries that the season can provide.
Focused on sports, the piece aims to highlight the clothing and sports equipment available in the store, as well as accessories capable of withstanding low temperatures, without compromising the comfort and performance of sportsmen.
“Our products are developed on site, under ideal conditions, together with practitioners, who, like us, are passionate about sport and everything it offers. The winter range was conceived in the French Alps, more precisely at our Design Center in Chamonix, at the foot of the iconic Mont Blanc”, explained Liana Kerikian, Director of Marketing and Communication at Decathlon Brazil.
