LG Electronics, CASACOR 2023’s exclusive technological partner for the 6th consecutive year, exhibits its launches and market trends at the largest exhibition of architecture, design and landscaping in Latin America. Providing a unique experience through the brand’s technological innovation and the expertise by architecture professionals, with the theme ‘Corpo & Morada’, the 36th edition of the show can be visited at Conjunto Nacional, a modernist heritage site in São Pulo (SP), until August 6, 2023.
In its 320m² environment, Casa LG offers several products, including TVs, audio equipment, kitchen and laundry facilities, screens and air conditioners. The talent and vision of the architect Bruno Carvalho, who designed the space alongside Camila Avelar (both from the BC Arquitetos office), harmoniously combine with the innovative products by LG, which are on display in the house’s environments. The proposal is to show that we can live in a connected world without losing contact with our ancestral roots and memories.
“It is a great pleasure to continue with this valuable partnership with CASACOR. LG has always been close to architects, being present at major national and international events, and we are once again bringing our DNA closer to consumers, demonstrating our continuous dedication to innovation and commitment to transforming people’s lives through technology”, says Sonah Lee, Head of Corporate Marketing at LG do Brasil.
At the show, visitors will be able to discover more than 170 LG products distributed in more than 40 spaces, highlighting the different models and sizes of OLED TVs, including the unprecedented C3, G3 and the Lifestyle line, in addition to the QNED 85 Mini LED; the LG WashTower vertical washing machine, the new LG Refrigerators, the ARTCOOL Split Air Conditioner and the LG PuriCare 360º Air Purifiers, the LG Sound Bar SC9S, LG XBOOM 360 and LG XBOOM XG9 Power audio line, the LG Gram computers and the LG CineBeam projectors, among others.
Innovations in OLED Technology
Annually, LG has added updates to this line, widely recognized by specialists for offering a superior experience compared to other television technologies available in the national market, with LED, LCD or Mini LED panels. That’s because LG OLED Smart TVs feature self-illuminating pixels, and because they don’t need backlighting, they ensure more brightness and sharpness, offering an incomparable experience.
This year, the brand celebrates 10 years of OLED technology, in which it is a pioneer and global sales leader. To mark the date, LG turned its attention to the consumer experience and the refined design, unique to the OLED line, bringing more personalization to the models, which can be programmed according to the preferences and individual tastes of each consumer.
The biggest evolution is in the OLED G3, which arrives with Brightness Booster Max technology, an evolution of the OLED panel that makes the model reach 70% more brightness compared to other OLEDs. Another highlight is the arrival of the OLED Z3, the first 8K OLED to land on the domestic market. In addition to three series: B3, C3 and G3, an updated WebOS platform and the WOW Orchestra feature. In addition, the 2023 evo OLED TVs are easy to move around considering the composite fiber material, which reduces the overall weight of the TV.
Other highlights
The biggest highlight of LG screens is a huge LED tunnel that guarantees the immersion of guests and visitors until they arrive at Casa LG. The tunnel is formed by 48 LED Signage cabinets, from the LSBC series. With wider color gamut and sharp contrast ratio, they allow viewers to fully enjoy vibrant content and are easy to maintain and install. The total size of the tunnel is 10.72 m². HDR technology, on the other hand, makes the content displayed on the screen vivid and with great visual impact.
The living room of the house has an impressive transparent OLED, capable of creating incredible effects, making the environment more innovative. While showing the scenery behind them, the screen overlays the relevant information right in front of them, harmonizing content and environment seamlessly and naturally.
LG’s OLED technology makes the Transparent OLED Panel thinner in structure and provides a high transparency of 38%, far superior to that of conventional transparent LCD screens. With self-illuminating pixels, the display maintains vivid colors and high contrast ratio even under transparency, bringing content to life from different viewing angles. In addition, the shatterproof tempered front glass protects the product from external impacts.
LG also brings the huge 136-inch LED screen, one of the great trends for the audio and video market. The proposal is to show the application of the screen in a luxury residential environment, providing an immersion of cinema indoors. The screen is accompanied by the Sound Bar S90, which generates deep bass and intense audio, perfect for enhancing comfort and integrating technologies into a complete sensory experience.
A functional kitchen with the new LG French Door Refrigerator is also present at CASACOR. The model is part of the new line of refrigerators that LG is bringing to Brazil and that, soon, will also be launched in the market. In space, it is possible to carry out real culinary activities with the participation of the public and special guests.
Finally, the brand presents the new 14 kg WashTower Compact, focused on compact laundries, which will soon be launched in the Brazilian market. The model is present at Casa LG and Lavanderia do Tufi Mousse, which together with the Lava e Seca Smart LG VC2, reinforces the company’s commitment to innovation linked to sophisticated designs for different styles of decoration.
The Smart laundry line has Artificial Intelligence that, through sensors, adapts the movements of the basket, guaranteeing a deep wash and with greater conservation of the fabrics. In addition, it calculates the ideal amount of water to wash different volumes of clothes, from small items to duvets.
Connection to the first address
With a project conceived by the architect Bruno Carvalho, Casa LG represents the fusion between technology and humanity. In the search for an affective and sensory architecture, the architects highlighted the importance of origins and the connection with our history. The walls carry with them the memory of the dreams and yearnings that shaped our existence. The environment has natural elements, such as earth and clay, in addition to using Brazilian design and art, making an invitation to enter this address where past and future meet, with the promise of a promising tomorrow.
“We seek to print Casa LG a return to origins, to human roots, to find inspiration and architectural solutions that promote a deeper and more authentic connection between human beings and the space they inhabit. In addition, the use of natural materials together with the choice of the LG brand’s magenta color as the main architectural element, create an interesting contrast between the concept of ancestry and LG’s cutting-edge technology, placing both in a prominent position”, he explains. the architect Bruno Carvalho.
An architecture that respects the history and culture of the place and the people who inhabit it also highlights the importance of the body in this relationship, since it is affected and influenced by the environment in which it lives. In this way, the affective and sensorial proposal of BC Arquitetos for Casa LG is not only related to aesthetics and design, but also to the way architecture impacts and interacts with the human body.
Special discount
So that everyone can enjoy the technology, design and innovation that LG is bringing to the show, the company is offering the discount coupon ‘LGCASACOR10’ for purchases made on the brand’s website until August 20, 2023.
To receive the discount, the consumer must register on the official website of LG, choose the product and enter the coupon at the time of purchase. Those who choose to pay via credit card will have a 10% discount, with the possibility of paying in up to 12 interest-free installments. Anyone who pays cash on Pix will have an additional 5% discount on the final amount, totaling 15% off.
Service
CASACOR 2023
Data: until August 6, 2023
Local: National Ensemble | Avenida Paulista, 2073 – Bela Vista, São Paulo (SP)
Tickets
Online ticket sales: CASACOR
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