Together with the NBA star, the brand wants to spread the habit of eating tacos on Tuesdays around the world through customer promotions.
Taco Bell launched its first global campaign, featuring basketball legend and Los Angeles Lakers player LeBron James as its spokesperson, titled “Tera Taco.”
In the USA, the habit of eating tacos on Tuesdays became popular and the basketball star is an enthusiast of this tradition, so, seeking to spread this phenomenon around the world, the brand allied itself with the player to promote offers of tacos, valid only on Tuesdays. fairs, in 32 markets where the chain is present.
In Brazil, “Tera Taco” will have promotions on the over-the-counter and delivery channels. Customers who visit the chain’s stores and buy any combo on the menu will win a Crunchy Taco Supreme.
“The ‘Tera Taco’ is already a worldwide phenomenon. In Brazil, we will promote the campaign with a cultural bias to establish Tuesday as the funniest and tastiest day. Taco Lovers the best day of the week”, said Marina Fujii, Taco Bell Brazil Marketing Manager.
