The RD-RaiaDrogasil Network initiative was created by Suno United Creators
Anyone who has used the Waze application recently has come across a banner alerting them that they have the “flu”. The action, created by Suno United Creators for the RD-RaiaDrogasil Network, was designed to make the population aware of the importance of vaccinating against the flu.
In practice, the initiative works as follows: when using the app, the voice in the flu version indicates the route and, at the same time, signals, along the route, if there is a DR pharmacy nearby, so that the driver can schedule an appointment. vaccination.
We recorded the app’s voice with some flu symptoms like coughing and sneezing, as a warning sign. After all, every time the user hears the voice speaking in this way, he will remember the importance of the vaccine. It’s a fun action, different, but with important content. Waze allows us this flexibility to create new voice options, in addition to reaching a larger audience that uses the application, explained César Toledo, Scio and Head of Media and BI at Suno.
The action is part of a broad media campaign that Suno United Creators has been developing to increase the population’s adherence to flu vaccination with the tetravalent vaccine.
The partnership with the application is part of a series of actions that we have been carrying out, whether on street clocks or with information on the website, among other fronts, to show people that vaccination is a form of self-care, especially now, with winter next completed Daniel Machado Campos, executive director of marketing and customers at RaiaDrogasil.
