Ao created by Purple celebrates the new season of the reality show
To celebrate the premiere of the third season of Rio Shore, MTV and Paramount+ called on four creators to star in the campaign ” Isso Shore, Brasil”. Ed Gama (@edgama), Gustavo Tubaro (@gustavotubarao), Thallysson (@thallysson) and Lea Maria (@leamariajahn) reacted to the most bombastic moments of reality, those that highlight the true spirit of Rio Shore. The action was created by the Purpple agency.
In the campaign, the influencers reacted with great humor to several scenes from the seasons already shown, in addition to unprecedented moments from the new season, and gave life to characters that talk about the Brazilian regions, showing the entire Rio Shore universe.
“Rio Shore is a unique reality show in Brazil. The new season came with everything to be a success. Crossing all the provocation of the program, with the most engaged participants and specialists in the universe of making out, we wanted to listen to influencers from different parts of Brazil (and the world) about what are their impressions about reality compared to their cultures and experiences”, says Rodrigo Niemeyer, Purpple’s creative director.
The campaign is running on Instagram (reels and stories) and TikTok on Paramount+, MTV Brasil and Rio Shore, as well as on the digital channels of influencers: Instagram, TikTok and Twitter.
One of MTV’s most successful original formats worldwide premieres weekly episodes every Thursday on Paramount+ and at 9 pm on MTV. The reality show follows a group of young people from different regions of Brazil who gather in Rio de Janeiro for a season full of parties, romances, friendships, bullshit, experiences and much more.
