Shein teamed up with Brazilian singer Anitta to launch a collection designed and manufactured with materials that are responsibly sourced, recycled and reused, entitled evoluSHEINxAnitta, with the aim of reducing environmental impact.
The launch features a campaign created by Moma whose theme is evoluSheinxAnitta. Reinvent our face. Brazilian face. The piece aims to bring the brand closer to consumers and add a Brazilian touch to the global campaign.
The campaign will have a strong digital presence with videos and several other formats, in addition to a landing page created especially for the collection.
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