The shirt of the Argentine team will have the logo of the Swedish brand on the top front of the uniform
Betsson has announced a partnership with Club Atltico Boca Juniors, solidifying its position as the team’s main sponsor until the end of 2024. The agreement was signed this Tuesday (27th), at La Bombonera stadium.
As of June 29, 2023, the Argentine team’s jersey will feature the Swedish brand’s logo on the front upper part of the men’s and women’s first division football uniforms for all local and international matches.
“Boca is, without a doubt, the most esteemed team in South American football. It has been home to legendary players such as Diego Maradona, considered one of the greatest footballers of all time, who, alongside other notable sportsmen, elevated Boca to It is an iconic global team. By sponsoring the team, we are partnering with the most recognized sports brand in Latin America, strengthening our rapid and consistent expansion in the region”, said Jesper Svensson, CEO of Betsson Group.
With the sponsorship, Betsson aims to provide fans with experiences and is committed to actively collaborating with the club to implement social initiatives within the local community.
“This alliance represents a significant milestone for Betsson at a regional level. It will accelerate our brand exposure across Latin America and beyond. We are excited to enter into a partnership with a club that transcends borders, with millions of fans across the world,” explained Ronni Hartvig, Commercial Director of the Betsson Group.