Starring Formiga and Bia Haddad, the play aims to create a crowd that unites people from the most diverse regions, cultures, races and ages.
Ita Unibanco launched a campaign to celebrate the selection of the team that will represent Brazil in the 2023 FIFA Women’s World Cup, which will start on July 20 and will be hosted in Australia and New Zealand. The piece was released on Tuesday (27th) during the interval of Jornal Nacional, on TV Globo.
The video values an egalitarian environment by creating a single crowd that unites people from the most diverse regions, cultures, races and ages with sports personalities, such as Brazilian tennis player Bia Haddad and former player Formiga, who mention the names of two players.
In order to rescue affective memories of the trajectory of those called up, familiar faces and voices of the athletes also participated in the announcement of the team’s lineup, such as coach Magali Fernandes and the players’ family members.
“The emotional approach of the film is, above all, an initiative whose central objective is to bring the fans closer to the players, creating a deeper and more intimate connection. We recognize that, despite the growing interest in women’s football, the players are often not well known. by a large part of the public. Our intention is to contribute to changing this reality”, stated Eduardo Tracanella, Marketing Director at Ita Unibanco.
With the piece, Ita Unibanco also reaffirms its commitment to the transformative potential of sport and encourages the appreciation and recognition of female athletes, who are a source of inspiration for future generations.
After its debut on television, the project will gain new formats and be present on the streets and in the digital environment, expanding its reach, with the aim of promoting a more consistent dialogue and bringing the fans closer to the Brazilian national team.
“We hope this film is more than a tribute. We want it to be a symbol of support, respect and recognition for our athletes. Let’s celebrate together the strength and determination of the women’s soccer team players”, concluded Tracanella.
