The play starring Camila Pitanga, Rafa Kalimann, Djamila Ribeiro and Sandy aims to reinforce the brand’s commitment to inspiring happiness
Lancme announced the launch of a campaign aimed at the fragrance La Vie est Belle, starring names like Camila Pitanga, Rafa Kalimann, Djamila Ribeiro and Sandy.
The piece aims to reinforce the brand’s commitment to inspiring happiness and representing female consumers in Brazil.
In the videos, posted on the artists’ social networks, the celebrities celebrate the happiness of beauty and union. Now, in 2023, the “A Vida Bela” campaign resonates with hope and the deliberate choice to see life with optimism, always looking for a better tomorrow.
“Lancme celebrates the courage of women who defend a place where all others can say that life is beautiful too, reinforcing that collective happiness, not individual, is unique to each one of us. In Brazil and in the world, we want to inspire happiness “, said Marcela D’vila, director of Lancme in Brazil.