In the first phase of the action, five clients shared their stories, transitions and life motivations revealing the conquest
Vivaz announced the launch of the institutional campaign “Come, your story fits well in a Vivaz”, which brings testimonials from real cases of people who realized their dream of owning a home through the company.
In the first phase of the action, five clients shared their stories, transitions and life motivations revealing the achievement. The reports were mediated by actor and presenter Manoel Soares.
The campaign will be 360, encompassing everything from digital channels to promotion in the brand’s stores, cinemas, malls, bakeries, fairs and, in the future, on the So Paulo metro.
The next step of the action will be to select new stories that are in line with the theme and continue the recordings, which will take place in So Paulo. Additionally, the campaign enters a second phase, which is based on real reports that the company constantly receives from its customers.
