The wholesale network portrays visual and textual elements characteristic of the well-known festival in the Amazon region.
“From sunrise to sunset in the greatest show on Earth”, the motto that Assa Atacadista launched in a manifesto film to reinforce the official sponsorship of the Parintins Festival.
The 2023 edition will be the first sponsored by the wholesale chain, whose strategy is to reinforce the tradition of supporting and valuing the culture of each region where the Company operates.
With a track that connects to the rhythms of the Amazon and the Boi-Bumb tradition, the manifesto portrays visual and textual elements characteristic of the well-known festival in the Amazon region. In addition, the message conveyed throughout the video reinforces the Wholesale’s new brand positioning, launched in March this year, “Para Todos, de Sol a Sol”.
The manifesto film will be available on the brand’s YouTube channel, Instagram and Facebook.
For the sponsorship of the Parintins Festival, the Assa stores in Manaus received a special communication focused on the festival, including point of sale materials in blue and red colors, which refer to both the Boi Caprichoso and the Boi Garantido, in addition to billboards and LED panels spread across the capital of Amazonas.
