Creation of campaign pieces signed by the agency 11:21
This year’s edition of the Prêmio Colunistas, which celebrates its 55th anniversary, presented its campaign, which focuses on artificial intelligence. With the creation of the 11:21 agency, the action recognizes that the tools are indeed getting smarter every day.
But it’s the touch and creativity of the professionals that “can transform a simple mechanical job into an absolutely brilliant result”, as the text of the advertisements says.
The campaign pieces ask: “You and the machine, who’s in charge of who anyway?”
The 2023 version of the Columnists Award has undergone few changes in relation to the last judgment. Only the categories aimed at specifically highlighting work related to Covid-19 were removed, since the pandemic was controlled and ceased to be an agenda in marketing communication, as seen in the last two years.
As in 2021/22, the pieces must be entered, according to the agency’s or advertiser’s headquarters, in one of the six award regions: North-Northeast, Center-East, Brasilia, Rio, So Paulo and South. And the winners of the Gold medals in these phases will compete for the contest’s national prizes.
