Production is part of the campaign created by the Asian agency Le Pub APAC, which has the signature of Brazilian creatives
Production company Vandalo signs the film for the launch campaign of the Heineken Experience Silver in Thailand, created by the Le Pub APAC agency in Singapore, part of the Publicis group. The campaign had the participation of the Brazilian ACDs, Diego Barboza and Henrique Lamenha.
Heineken Experience Silver is a platform that the brand is launching in Thailand, with the intention of showing that life can be smoother. The initiative encompasses music, events, fashion and activations throughout the Asian country.
Heineken Silver is a new beer from the Dutch group focused on young people. The premium drink is more refreshing and less alcoholic, and it has not yet reached the Brazilian market.
The film shows the load that people carry on their shoulders – different feelings and concerns – which end up leaving them discouraged and frustrated. when two Thai celebrities – Pyra and The Toys – show up to show that life can be lighter.
As they dance and the film’s theme song develops ( – Let it flow), people unload all that weight. The production was filmed in Bangkok and in the metropolitan area of the Thai capital.
