Jader Crivelaro spent the last ten years leading the strategy teams at SunsetDDB and Tracylocke
Jader Crivelaro took over as chief strategy officer of DM9. The professional had been in the position of chief innovation officer since the company’s relaunch. In the new position, the executive assumes an area that plays an essential role in the success of each of the works created by DM9, informed the agency.
If a large investment in media is no longer synonymous with attention and small formats have the potential to impact millions of people, the role of strategy must be more active in choosing the factors that transform brands into brands that are impossible to ignore, says the CSO.
The professional spent the last ten years leading the strategy teams at SunsetDDB and Tracylocke agencies in different disciplines, such as direct, digital, social, shopper experience and innovation. He has also mentored startups at WeWork Labs, co-founded the startup PetsdoBem and led the HMTT strategy collective – Hacker, Maker, Teacher & Thief.
