Meta, which owns Facebook, has just announced that its new application, ‘Threads’, will go live this Thursday (6). O app is already available for pre-order on the App Store and will be linked to Instagram, but the great expectation surrounding the novelty is that the application promises to rival Twitter.
Threads screenshots show a dashboard similar to the birdie app and Meta describes the new app as a “text-based conversation app”, making it clear that Mark Zuckerberg is not playing around and definitely bringing to market his rivalry with the owner of Twitter, Elon Musk.
Last month, the pair made posts on social media agreeing to get into a physical fight, though it’s unclear how serious the two were.
Meanwhile, Twitter announced that its popular user dashboard, TweetDeck, will be included in a 30-day paywall plan. The move is the latest effort by the entrepreneur to get users to pay for Twitter Blue, Twitter’s subscription service. Meta’s Threads application, on the other hand, should be free and there will be no restrictions on how many posts a user can see, contrary to what has also happened on Twitter.
“Threads is where communities come together to discuss everything from the topics they care about today to what’s trending tomorrow,” the App Store description reads.
As a Meta app, Threads also collects data from your phone, including location, purchases and browsing history.
Several apps that bear a striking resemblance to Twitter have emerged in recent years, such as Truth Social and Donald Trump’s Mastodon. Another similar app, Bluesky, claimed to have seen record traffic following Musk’s decision to restrict the number of tweets that can be viewed, last weekend. However, Threads may be the biggest threat facing Twitter to date.
Mark Zuckerberg has a history of borrowing ideas from other companies and making them work. Reels, for example, is widely seen as a copy of TikTok, while Stories looks like Snapchat. Furthermore, Threads will be part of the Instagram platform, so it will also be connected to millions of accounts. He won’t start from scratch, as other potential rivals have had to.
While Musk has been praised in some quarters for his commitment to free speech, he has also alienated a portion of users. With that, Zuckerberg hopes to drive enough disenchanted users away from Twitter to create a genuine alternative. We are still looking forward to seeing how much this dispute will revolutionize digital media!
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