The presenter Sabrina Sato will be the star of the communication campaigns and other marketing actions that Aiwa plans for the coming years. After a year of dedication to product development, expanding its industrial capacity and expanding its portfolio, the brand’s strategy is focused on launching a complete audio line, with products that promise to impact the market. premium of audio and video.
The choice of Sabrina Sato as the brand’s ambassador in this new phase, where the company wants to invest in differentiated actions to get closer to its target audience, was consolidated after a survey that revealed that Sabrina’s personal characteristics showed enormous synergy with the brand’s identity. Aiwa in the market.
“In the beginning, we evaluated the market and its opportunities, considering our investment and growth objectives and intentions. We begin this second phase by scaling up our efforts. The arrival of Sabrina Sato is already a milestone, and our choice was based on what the consumer public showed us. She has a modern, active, charismatic and very eclectic personality, attributes that speak very well with Aiwa”, explains Giovanni Cardoso, co-founder of Grupo MK, owner of the brand.
For the Globo presenter, it is an honor to become an ambassador of a Japanese brand of tradition and reference in electronics.
“Aiwa was a milestone in my life in Penápolis. Who doesn’t remember the classic micro system, success in the 90s? It had a CD and double cassette player! Today, Aiwa returns to the market with state-of-the-art technology, led with excellence by the MK Group. And the whole brand strategy matches mine lifestyle, I always look for products and services that are part of my universe. I’ve been following the electronics market for a long time, and together we’re going to plan a strong presence throughout Brazil”, celebrates Sabrina.
Initially, the presenter’s appearance with Aiwa will be on the digital channels of the brand and the ambassador herself. But the first communication campaigns are already being prepared, with a forecast to air until September of this year. At the same time, for the second half, Aiwa’s audio line gains prominence with the arrival of important products, such as new boomboxspeakers and speakers.
There is a huge expectation of the market and consumers for the arrival of boombox of greater potency. The model comes to satisfy the desire for consumption of a brand that, historically, is a reference in high quality and performance. In parallel, the line of Smart TVs also expands and receives the launch of larger screens, 65 and 75 inches.
The formalization of the partnership between Sabrina Sato and Aiwa was held at a hotel in São Paulo (SP), with the presence of her team, in addition to the co-founder of Grupo MK; Eduardo Muniz, Marketing Director at Aiwa; Mariana Pontes and Deise Amorim, the brand’s Marketing and Trade Marketing managers, respectively. After signing the contract, there was a brief presentation of the Group and the brand, and Sabrina was quite comfortable with the new challenge.
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