Godiva Propaganda, agency full service, has three new accounts in the house: the Johnny Rockets chain, which is one of the biggest brands in the food business, has an internationally known chain of restaurants and operates more than 380 stores, including its own and franchises; Cuor di Crema, the first Italian gelateria in Brazil, which is part of the Antaris Franchising group and has been operating in the country for 11 years; and Boulangerie Carioca, which is also part of Antaris Franchising, opened its first store in the city of Rio de Janeiro in 2015 and is inspired by sophisticated French bakeries, uniting the concepts of bakery e pastry shop.
Godiva specializes in franchising, and now works to consolidate the brands’ image and add to the creation of campaigns. For Leandro Rampazzo, CEO of the agency, it is a privilege to work with clients of this magnitude and importance in the Brazilian market.
“I believe this was only possible thanks to the agency’s knowledge of the market. Our team will also conduct studies and develop delivery and results strategies. We have the know how to work with several segments, including health, retail, culture and marketing”, he emphasizes.
With about 3,000 campaigns and more than 27 awards, including six from ABEMD in the last two years, Godiva has already conquered major brands, such as Cinépolis, which is the largest cinema chain in Latin America; Dickey’s Barbecue Pit and Eduzz.
The agency also participated in a complete event for foreign clients of Cadiveu Professional, which is part of the BR Beauty group and has been present in the cosmetics market since 2006; he was responsible for the Delboni Medicina Diagnóstica account, an exam and vaccine laboratory; and worked on shares for Porto Seguro, holding Brazilian company with more than 75 years in the market.
Partnerships
The Cuor di Crema brand seeks to expand its work and bring the unmistakable flavor of an authentic gelateria to more Brazilians, through creations that captivate the public.
“In recent years, the challenges faced by professionals are reinvention and creativity. With the reality we live in after the pandemic, new work and consumption habits have emerged. After this period we’ve been through, we understand that communication and marketing are one of the strategic priorities, and for that, maintaining creativity within an advertising agency is fundamental for there to be a commitment to results. In this way, we managed to meet Cuor di Crema, in a complete and creative way so that the brand reaches the desired expectation”, explains Rampazzo.
In the case of Boulangerie Carioca, a brand that has franchises in São Paulo and Rio de Janeiro, the agency has well-defined strategies and a specialized team. The work takes place through solutions developed in a personalized way for each network, understanding that each one of them is in a different moment and has a specific need.
In the main Brazilian capitals, there is already a tendency to bring world gastronomy to the population, and therefore, the main goal of this partnership is to expand the work that has already been carried out for 9 years in the market.
“Boulangerie Carioca offers a cozy atmosphere and a selection of the main French recipes. Through advertising campaigns and the ongoing work that we are going to carry out with the brand, the company’s image will be strengthened in cities that already have units, in addition to expanding franchises to other parts of Brazil. Our role is to work with creativity, reaching new audiences, without neglecting the essence that Boulangerie seeks to bring to its establishments and products”, concludes the CEO.
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