Advertising can raise awareness of what was most positive in the past and bring news for the future. This is the defense made by Thiago Abreu, founder of Agência Amithiva, who has just launched his ‘manifesto video’ aiming at market expansion.
Recently, the company announced the arrival of Sérgio Scarpelli, a legend within the Brazilian advertising industry. In addition, the agency aims to use artificial intelligence as an aid in the work of the human mind.
“We are going through a transformation process and we believe that we will be able to use new technologies, mixed with quality in the production of films and ideas, to reach more places. Today, we live in a reality of expansion of production capacity through artificial intelligence, but we cannot leave aside the human aspect. While AI can master basic issues, nothing is superior to human creativity. We are confident that this new phase of Amithiva came to break paradigms and build a new way of propagating ideas. We believe in genuine and truthful communication with the client and their consumers”, says the executive.
The agency is committed to a humane and truthful approach, especially in an environment of technological transformations, and the action aims to further promote the vision of innovative and out-of-the-ordinary campaigns.
“The digital world needs passion and courage for us to do something that is out of the norm and amplify the idea that it is crucial to be genuine and authentic in campaigns, instead of following passing trends”, adds Scarpelli.
Thiago Abreu, founder of Amithiva, firmly believes in the combination of technological innovation and expertise in the advertising sector as a way to build a promising future. He highlights the importance of taking advantage of new technologies, such as artificial intelligence, to boost advertising production and expand the reach of campaigns.
“We believe that artificial intelligence and other technological tools can play a key role in advertising production. They allow us to explore new creative possibilities and reach audiences in innovative ways. However, it is important to point out that technology alone is not enough. Creativity and experience in the sector are essential elements to create impactful and memorable campaigns”, he adds.
With the launch of the manifesto video, Amithiva reinforces its commitment to break with established standards, bringing a differentiated and creative approach to the Brazilian advertising market. The agency seeks to inspire other companies in the sector to explore the potential of artificial intelligence and new technologies, combined with the expertise and a passion for creating campaigns that truly connect with audiences.
Amithiva is ready to write a new chapter in the history of Brazilian advertising, bringing innovation, creativity and a bold vision to the market. The agency seeks to challenge boundaries, break paradigms and build a new way of advertising, boosting the growth of its clients and leaving a lasting mark on the country’s advertising industry.
Watch the manifest video released by the agency below.
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