As activations will occupy points in São Paulo and Rio de Janeiro with the aim of showing that the brand is present in the consumer’s daily life
Mercado Livre will promote “Discount”, the company’s proprietary promotional date that will take place between the 3rd and 16th of July, with a series of Out Of Home activations in So Paulo and Rio de Janeiro during the seventh month of the year.
The strategy aims to reinforce the presence of the platform not only in consumers’ homes, but also on their daily journeys and, therefore, count on thousands of activations in bus shelters, digital clocks and electronic circuits in busy and tourist spots. of cities.
“With OOH, we reinforce how Mercado Livre is physically present in the daily lives of millions of consumers, materializing our references such as the delivery box, for example, at points that are on people’s journeys, whether going to or from work, or other activity they are carrying out, emphasizing that Mercado Livre accompanies the consumer’s journey, offering everything he needs, inside and outside the home”, said Cesar Hiraoka, Marketing director at Mercado Livre.
In addition to OOH, Mercado Livre will also highlight Discount during TV programming, in a 15-second video, starring Marcos Mion, campaign ambassador. In the film, the presenter takes a ride in the yellow van and shows the delivery speed and variety of products offered by Mercado Livre.
During Caldeiro, a program presented by Mion, on Saturdays on TV Globo, Descontao will appear on the segment ” Isso a Globo Mostra” to show products that will be on offer. The campaign concept was created by the GUT agency and executed, in Brazil, by the Bullet agency.
“We understand that this sensation could be replicated in other everyday environments for the brand’s customers, which brings even closer the positive memory of receiving purchases made online”, added Raphael Borges, creative director at GUT So Paulo.
