One of the most influential leaders in the DM9 recovery project for the Brazilian market, Jader Crivelaro has just taken over as Chief Strategy Officer (CSO) of the agency. The professional held the position of head of Innovation since the company’s relaunch, in which he fulfilled the mission of leading change and growth in strategic pillars, such as social e influencer, gamingweb3 e NFTs.
In his new role, Jader assumes an area that plays an essential role in the success of each of the jobs delivered by DM9.
“If a large investment in media is no longer synonymous with attention and small formats have the potential to impact millions of people, the role of strategy must be more active in choosing the factors that transform companies into brands that are impossible to ignore”, he says. the new CSO.
With a multifaceted view of communication, the professional spent the last ten years leading the strategy teams at SunsetDDB and Tracylocke agencies. He has also served as a mentor to startups at WeWork Labs, co-founder startup PetsdoBem and led the Hacker, Maker, Teacher & Thief (HMTT) strategy collective.
Return in style
DM9 reinvented itself in the Brazilian market with force, passport stamped for the Cannes Festival, held last month, and three awards back in its luggage!
After scoring 13 shortlists with cases ‘The Cost Of Gold’ (8x), ‘One Exhibition’ (2x) and ‘AnimalTV’ (3x), the Lion came. Or rather, the Lions! With ‘One Exhibition’, the agency won Silver in the Print & Publishing category and Bronze in the Industry Craft category. And with ‘The Cost Of Gold’, in partnership with CDN Comunicação, it won the Grand Prix in the Design category.
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